We had a conversation with Nicola Robecchi Co-Founder Wilden Herbal, to know about their experience in the development of their award-wining product Herbpress.<\/p>\n\n\n\n
T Hospitality: <\/strong>Could you explain what Herbpress is and why it represents a relevant solution for the HORECA sector?<\/p>\n\n\n\n Wilden Herbal<\/strong>:<\/strong> Herbpress is currently the only patented system that transforms an espresso machine into a professional tool for the instant extraction of pure medical herbs. It was born from a simple yet crucial question: how can we bring the precision, speed, and ritual of espresso into the world of botanical infusions?<\/strong><\/p>\n\n\n\n For the HORECA<\/strong> sector, Herbpress delivers at least three innovative advantages. The first is time<\/strong>: in under 60 seconds<\/strong>, it becomes possible to serve an aromatic, intense, and authentic infusion using equipment already available in most venues. The second is taste<\/strong>: thanks to the extraction pressure typical of espresso machines, the infusion is more structured, full-bodied, and persistent<\/strong> compared to traditional methods. The third is the menu offering<\/strong>: Herbpress enables venues to introduce a real alternative to coffee, serving the product either in a large cup or as herbal shots<\/strong>\u2014small, concentrated extractions with a bold flavour profile. This also opens the door to modern interpretations such as botanical cappuccinos<\/strong> and new signature beverages.<\/p>\n\n\n\n TH:<\/strong> What makes the Herbpress technology unique? How does it influence the aromatic profile and taste of the final product compared to traditional infusion methods?<\/p>\n\n\n\n WH:<\/strong>\u00a0Herbpress is unique because it applies the principles of espresso extraction precision to the botanical world. Developed by\u00a0Wilden Herbals<\/strong>\u00a0in collaboration with\u00a0IMS Filtri<\/strong>, the system uses components specifically designed to ensure\u00a0even water distribution<\/strong>,\u00a0controlled pressure<\/strong>, and extraction times optimised for medicinal herbs. Compared to traditional infusion methods, the result is a more\u00a0intense, clean, and defined aromatic profile<\/strong>. Botanical notes are enhanced without over-extraction or dilution, and the final taste is more\u00a0consistent, repeatable, and professional<\/strong>. Each infusion preserves the authenticity of the plant, but with a structure and depth that recalls the sensory experience of espresso.<\/p>\n\n\n\n TH:<\/strong> In today\u2019s market, do you consider Herbpress a unique product, or are there competitors? If so, how does your solution stand out?<\/p>\n\n\n\n WH:<\/strong> At present, Herbpress is a truly unique product<\/strong>. While there are alternative ways to prepare infusions\u2014such as dedicated machines, capsules, or manual solutions\u2014no other system integrates botanical infusions into the professional espresso ecosystem.<\/p>\n\n\n\n What makes Herbpress distinctive is that it does not introduce a new machine: instead, it enhances equipment already in place by using a patented filter. It is an immediate gesture that any operator can perform effortlessly, with no complex training required. Herbpress is the result of deep botanical and engineering research and offers a solution that is scalable, sustainable, and designed for everyday professional use<\/strong>.<\/p>\n\n\n\n TH: <\/strong>Which markets are you currently present in, and which hospitality segments are showing the strongest interest in your technology?<\/p>\n\n\n\n