Chinese modern craft tea brand BASAO is aiming to enter premium dining and global lifestyle scenarios by offering a younger, more convenient approach to tea drinking. The brand showcased its modern approach to tea drinking during a recent food culture exchange program in Beijing, serving as the sole tea beverage partner of the event.
Shizuoka Prefecture in central Japan recently unveiled a new unified brand for tea produced in the premier tea-growing region, as it looks to promote visibility and boost competitiveness to solidify its position in overseas markets.
An Australian cold brew tea start-up has taken the out the Best Drink Innovation award at the 2026 World Food Innovation Awards. Queensland’s East Forged overcame global brands such as The Coca-Cola Company and PepsiCo at the event in London.
The Wagh Bakri Tea Group has been recognised with two prestigious accolades by Trust Research Advisory (TRA) a Syndicated Market Research — ‘Most Trusted Tea Brand of India 2026’ and ‘Most Desired F&B Brand 2026’.
Japan’s exports of green tea, including matcha, totaled ¥72.1 billion in 2025. The year-on-year export growth in value was the largest for green tea among all agricultural, forestry and fisheries products.
Heavy oil prices have doubled over the past six months, placing mounting pressure on Japan’s green tea producers and transport sectors as Prime Minister Sanae Takaichi announced on April 10th that the government will release an additional 20 days’ worth of national oil reserves in an effort to ease supply bottlenecks.
Tea production in five northern districts reached a record high in 2025, accounting for about 21 percent of the country’s total output.
Frost and prolonged chilly weather drag production with output down 35% in Tamil Nadu
Bangladesh’s tea production increased by 18.70 lakh kilograms in 2025 despite an overall production slowdown earlier in the year, as better auction prices and rising demand helped gardens lift output at the end of the year.
Vietnamese tea brand Phuc Long, backed by Masan Group, is opening its first flagship store on Hanoi’s prestigious Trang Tien Street, marking a strategic push into northern Vietnam’s competitive café market after more than five decades of building its reputation.