Last month, the island of La Réunion became the meeting point for tea cultures from around the world as it hosted the inaugural International Tea Symposium (ITS 2026), a landmark event dedicated to tea as a living cultural heritage and
Chinese modern craft tea brand BASAO is aiming to enter premium dining and global lifestyle scenarios by offering a younger, more convenient approach to tea drinking. The brand showcased its modern approach to tea drinking during a recent food culture exchange program in Beijing, serving as the sole tea beverage partner of the event.
Shizuoka Prefecture in central Japan recently unveiled a new unified brand for tea produced in the premier tea-growing region, as it looks to promote visibility and boost competitiveness to solidify its position in overseas markets.
An Australian cold brew tea start-up has taken the out the Best Drink Innovation award at the 2026 World Food Innovation Awards. Queensland’s East Forged overcame global brands such as The Coca-Cola Company and PepsiCo at the event in London.
The International Café & Beverage Show (ICBS) in Kuala Lumpur
At the International Café & Beverage Show (ICBS) in Kuala Lumpur earlier this month, T Hospitality met Sho Kato, founder of the Japan Matcha Export Organization — a young company that perfectly reflects how the global rise of matcha is
At ICBS Kuala Lumpur, GuiTea emerged as a major player in the booming global matcha market. Founded in China’s Guizhou province, the company is now the world’s second-largest matcha producer, manufacturing 4,000 metric tons annually. By combining scale, certifications, and
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